<div class="row"> <div class="span9"> ![Standalytics](/content/Standalytics.jpg) # **Currys Bakeaway** ## How Successful was Your Activation? ### We worked with Currys on their recent Bakeaway events to provide them with a comprehensive analysis of a range of activations across the country. The data allowed them to successfully evaluate this series of events, and will enable them to plan future ones much more cost effectively. #### **The Challenge** Wouldn't it be great to know the true footfall figures for an activation, and not just how many people went past, but when, how many of them stopped and for how long? Calculating the return on investment of an event or activation can be very difficult, Venues can give you average footfall information or you could look at the use of vouchers and coupons after the event. Neither method is as reliable nor robust as the detailed digital analysis we can access from online campaigns. #### **The Solution** Standalytics' system gives you accurate, timely data to assess the success of your activation. Our technology breaks down data to five-minute intervals, revealing the exact footfall, the conversion rate to interested visitors, and their average dwell time. We pick up anyone with a WiFi enabled device, usually up to 90% of people. Add in our Standalytics ID social sign-in and you'll also know who stopped, exactly how long for, and have their contact details to continue a relationship. The organisers also have access to the data of those who used Standalytics ID social sign-in. For your own analytics you would also have access to names and email addresses too. #### **The Data - Bakeaway Bristol** Of the Bakeaway events we analysed, Bristol was one of the most successful. 43,357 people saw the activation, and 6%, 2,475 stopped for an average of two and a half minutes. We can see that footfall was much higher in the afternoon of day two, useful for future planning, staffing and budget allocation. ![engaged](/content/engaged.jpg) The organisers also have access to the data of those who used Standalytics ID social sign-in. For your own analytics you would also have access to names and email addresses too. ![agegender](/content/agegender.jpg) The data can be sorted by each of the columns so here we are looking at those people with the longest dwell time. You can easily see the demographic data and compare it with times of visits, dwell time, preferred social sign-in method and build a detailed picture of who interacted with your event, when and for how long. #### **The Data** Aylesbury compared unfavourably with Bristol. Around 20,000 people passed the Bakeaway stand and just under 600 of them stopped to find out more. Footfall was again higher on day two than day one. ![passing](/content/passing.jpg) Interestingly though in Aylesbury, the conversion rate of passers-by versus engaged visitors peaked on the afternoon of day one. ![conversion](/content/conversion.jpg) #### **The Results** Currys have a full picture of the success of each of their activations in the Bakeaway campaign. There's no need for guestimates or paying people to count passers-by. We can easily compare each location. Bristol had twice the footfall, and double the engagement rate compared with Aylesbury - a clear difference with four times as many engaged visitors. Vital insight that makes in an easy decision if Currys don't have the time or resources to visit both locations next time. Standalytics were also able to offer insight into how other companies' activations typically perform, allowing Currys to compare their conversion rates with other similar activations. The Standalytics ID data gathered allows Currys to assess if their activations reached their target audience. This was the breakdown of the age of engaged visitors. ![agevisitor](content/agevisitor.jpg) #### **The Future** For future activations Currys can review best and worst performing locations, days of the week, and times of day - right down to five-minute windows. They can allocate their resources according to the data captured, and assess the variation between quoted potential footfall and the reality on the day. If visitor demographics are not their target audience, again they can review their future plans. For this series of events the numbers of engaged visitors using social sign-in were lower than they could have been. We have recommended that next time there is more of an incentive for people to sign-in, allowing Currys to capture more data and contact details, and increase their return on investment. </div> <div class="span3"> <div class="don-share" data-style="icons" data-bubbles="none" data-limit="3"> <div class="don-share-facebook"></div> <div class="don-share-twitter"></div> <div class="don-share-google"></div> <div class="don-share-linkedin"></div> </div> <h3>Enquire</h3> <form name="form1" id="ff" method="post" action="extras/form/form.php"> <input type="text" placeholder="Name" name="name" id="name" required> <input type="tel" placeholder="Phone" name="phone" id="phone" required> <input type="email" placeholder="your@email.com" name="email" id="email" required> <textarea name="message" id="message" placeholder="message (optional)"></textarea> <br /><input class="btn btn-primary" type="submit" name="Submit" value="Send"> </form> --- <ul> <li><a href='/'>Home</a></li> <li><a href='about-the-data'>About The Data</a></li> <li><a href='cheltenham-science-festival'>Cheltenham Science Festival</a></li> <li><a href='currys-bakeaway'>Currys Bakeaway</a></li> <li><a href='experiential-standalytics'>Experiential Standalytics</a></li> <li><a href='international-confex'>International Confex</a></li> <li><a href='lollapalooza-festival'>Lollapalooza Festival</a></li> <li><a href='understanding-attendees-demographics'>Understanding Attendees Demographics</a></li> </ul>