# **Experiential Standalytics**
### Providing brands and agencies with unrivalled insights, Standalytics is designed for brand activations of any kind, with specific focus on monitoring footfall, conversion ratios and engagement data.
#### **Stop Guessing and Start Measuring**
Until the point of customer interaction physically or via social media platforms little is known about the effectiveness of the experiential activation. Agencies and brands are reliant on the venue management's quoted footfall which is notoriously unreliable, as a baseline for their subsequent metrics.
#### **Better Data Equals Bigger Budgets**
Experiential or event marketing is an important part of any brand's strategy, receiving increased focus and investment each year. As with display, outdoor and other traditional mediums measuring ROI on this investment has proved to be challenging.
The Standalytics live dashboard provides this data in real time meaning you now have the capability to conduct split testing, backed by hard data, thereby maximising your investment.
Your reports can be viewed any time via the Standalytics web portal, making every event an opportunity to measure, maximise and refine. You can review this data post event and evaluate how to spend your time and money better next time.
#### **Are Your Activations More Successful Than You Think?**
Physical and, increasingly, digital interactive content is a key part of any experiential activation. Technology use has increased and numbers of engagements are a critical metric in measuring performance.
Through analysis of the data provided by Standalytics we've discovered that, taken on their own, these numbers drastically underestimate the number and impact of these interactions. In other words, the 'Party Factor' means your experiential activations are WAY more successful than you think!
Whatever the interactive there's a 'Principle' who you count and the 'Audience' that you don't.
As budgets for experiential grow, it becomes ever more important to accurately measure impact.
Data from physical interactions is great and should definitely be used to build an overall picture but, used alone, won't truly reflect just how great a job you've done on the day.