# **Standalytics ID**
## Understanding Attendees Demographics
These days the customer journey has grown more complex, touching many different marketing channels, but each touchpoint is an opportunity, an opportunity to find out more about your attendees. Every bit of data you gather at your event or activation is one step closer to gaining a better understanding of your customers.
An attendee's first interaction with your brand can be the most important and can shape their impressions. The more data you have about their shared interests allows you to start connecting them together; creating a journey for them that fits their demographic.
Standalytics ID requires attendees to login to our WiFi access point using their Social ID, once this is done we can see how they interact with your brand at that particular event. Post event a brand can follow the consumer's journey through social media and ultimately purchase.
Using Standalytics ID will give you the Social Media identity of the visitor allowing you to profile your audience, conduct downstream marketing and then track the entire customer journey.
So now you know your customers that are attending your event but you can connect with them outside that particular event using their social ID.