## **...of our customers, when asked, didn’t know how many people had visited their last exhibition stand. Or how many passed by.**
## **How does it work for stands?**
### Standalytics’ ‘sentinel’ technology knows how many people have passed by and how many people have walked on to the stand and engaged with your brand.
Using a discreet ‘sentinel’ placed on your stand, we create a virtual perimeter that matches the dimensions of your stand and a second perimeter of people who have seen your stand. We then collect data from both of these perimeters, knowing who has or hasn’t visited throughout the duration of an event.
## **How does it work for events?**
Events (and larger exhibition stands) usually have multiple entry points and features such as demonstrations, lectures, breakout rooms.
**Using standalytics to segment visitor/delegate activity by duration and area gives advantageous data that shows areas of success.**
Perhaps more importantly, it allows for predictions for further events which creates multiple financial opportunities for things such as premium sponsorship and placement. Need more information?
## **How does Standalytics make you money?**
Whether creating stand designs for clients, or as an exhibitor who wants greater brand awareness, using data needs to pay off.
The answer is accurate predictions.
It is extremely advantageous to know how many people have both attended and walked by a stand or feature.
But it's 'industry and thought leading' to correctly predict stand features and event layouts that have great impact.
## **Guesswork should be left to the competition.**
*Standalytics, part of [itrevents.com](http://www.itrhire.co.uk/)*